Eli Weiner

eli.h.weiner@gmail.com                                                                                                         
(414) 828-7129                                                                                                                                  Chicago, IL 60647

Education      University of Wisconsin-Madison - Madison, WI

                        Bachelors of Business Administration, Bachelors of Arts, May 2016
                        Majors: Marketing; Latin American, Caribbean & Iberian Studies
Overall GPA: 3.69/4.00
                        Semester abroad in Buenos Aires, Argentina

Experience Wilson Sporting Goods - Chicago, IL
                                    Associate Marketing Manager, Partnerships (June, 2019 – Present)

  • Brief and execute 1.2M NFL Paid Media plan focused on driving top-of-funnel awareness and bottom-of-funnel conversion

  • Build, brief and execute 360° marketing plans for key partnerships

  • Managed and ran $300K, 60x70 Super Bowl Activation which drove $446K in sales and set 5-year revenue per day records.

  • Implemented new affiliate marketing program with a 15 ROAS and highest revenue across departments; constantly manage with professional athletes

  • Drove 65% email database & 161% social following growth YoY for basketball

  • Executed annual paid social lead gen programs with over 30K emails captured per program and company record Cost Per Acquisition of $.35

  • Strategized plan that led to 45-minute sell out of limited edition basketball drop

                                        Content Marketing Specialist (July, 2018 – May, 2019)

  • Drove 111% and 54% email database growth YoY to 2 distinct databases

  • Improved YouTube viewership for 3 distinct accounts by 45%

  • Developed and optimized direct marketing content for distribution across key channels globally

Pacific Cycle Inc. - Madison, WI
                                    Digital Content Specialist (April, 2018 – June, 2018)

  • Wrote, edited and curated over 1,200 pieces of published product, brand and marketing content

  • Operated Schwinn and Kid Trax YouTube accounts – Schwinn YT viewership +36.5% and Subscribers +35% YoY

  • In-house editor, copywriter and grammar specialist for B2B marketing materials

  • Principal video script writer for Schwinn fitness bikes, Kid Trax toys and Mongoose scooters; co-wrote and assistant-produced first Schwinn eBike video series

  • PIM (Salsify) power user; primary Salsify resource; onboarded employees

                                        Digital Content Coordinator (July, 2016 – March, 2018)

  • Write and edit e-commerce product copy for all Schwinn®, Mongoose® and Kid Trax® products

  • Manage Schwinn YouTube account to promote products, elevate brand presence and engage with consumers

  • Wrote and edited 43 unique product video scripts for product landing pages and YouTube account

  • Develop professional and responsive relationships with major clients such as Amazon, Walmart and Target

  • Written, edited and curated over 740 pieces of published content to date (2017)

  • Created and curated over 115 boosted content Amazon A+ pages

Latin American, Caribbean and Iberian Studies Office - Madison, WI
Social Media and Outreach Intern (August, 2015 – June, 2016)

  • Created, updated and edited weekly department newsletter with over 1,500 subscribers

  • Managed original content on Facebook, Twitter & YouTube accounts coordinating with marketing to promote department events and objectives

  • Wrote blog posts about LACIS events and alumni news to generate program and event awareness

  • Coordinated department website to ensure information is correct and consistent with department goals

Phoenix Marketing Group - Milwaukee, WI
Public Relations Intern (June, 2015 - August, 2015)

  • Created and refined public relations plan, news release and expert source sheet for a family financial consulting client

  • Drafted cover letter and reached out to various agencies, foundations and organizations on behalf of my client

  • Maintained contact with numerous media outlets to secure future media promotion for my client

  • Obtained professional speaking gigs for client via public relations initiatives

Activities            Sconniesportstalk.com
                                         Vice President, NBA Editor (April, 2015 – June, 2017)

  • Edited all NBA-related content, providing critical feedback to writers and ensuring timely publishing

  • Managed the coverage of 6-7 NCAA basketball and football games each semester, live tweeting updates from the press box and interviewing players and coaches post-game

  • Wrote 1-3 analytical basketball or football-related articles per week, consistently meeting deadlines

  • Promoted all published articles on Facebook and Twitter, boosting our total readership to over 12,000 monthly views on average

       Lead Fantasy Football Analyst (June, 2017 – July, 2018)

  • Write an in-depth weekly Start/Sit fantasy football article that averages over 4500 views

  • Research player and team performance to identify competitive advantages for readers

  • Post original content on Reddit to promote article traffic and readership; respond to comments in real time

  • Edit all fantasy-related site content and approve for publishing

  • Leverage personal fantasy-driven Twitter account to increase followers and enhance weekly readership

Camp Kesem UW-Madison – Madison, WI
Counselor (September, 2013 – August, 2016)

  • Supervised campers (aged 6-16), led songs and directed camp activities to maintain a fun atmosphere

  • Initiated healthy discussions with and among campers regarding their parents’ cancer

Teen Camp Unit Leader (May, 2014 – August, 2016)

  • Collaborated with co-counselors to ensure our campers’ physical and emotional needs were met

  • Received CPR and First Aid certification in case of emergency

  • Guaranteed a safe camp environment by enforcing rules and communicating with other unit leaders

Co-Director of Marketing and PR (August, 2015 – August, 2016)

  • Managed Facebook and Twitter accounts to spread awareness for Camp Kesem and promoted events and fundraisers, highlighting donor and volunteer needs

  • Spearheaded social media fundraising campaign on Giving Tuesday that raised over $13,000 in one day

  • Developed chapter website using WordPress